When I first started marketing I thought, you put the information out and everyone is going to automatically see it. Was I right or wrong? You may have guess it. I was both. But how I was both is where I apparently got my lines crossed.
What’s This Info
See, when you put new information out there the only people that are going to see it are the ones that knows about it or was expecting it rather. You have to have you audience’s attention first. Unless they happen to stumble upon you in some wonderful weird way., which is always good news. You have to actually put in all of the work. Will be easy? The most honest answer I can give is, to each its own. If you love social media and have it down to a science you may be in luck. The biggest thing in that little thing they like to call a “niche”. The more you know the more you can share. The more you can do and share.
What you post had to appeal to your audience. You have to know what you are talking about and how to effectively delivery your message. If people don’t like or even understand where you are going with your information why would they share it with others? Why would they subscribe to your channels or pages. I know its not rocket science but its really more to it than you think. You may think you have the greatest idea and post all about it only to find out that no one cares.
This is what I found out the hard way. I just knew I had it all setup and ready to blast off. I was creating and posting and creating and posting, and guess what?
No visitors. No shares. Nothing. I couldn’t believe it. When I talked to people normally they were over interested. So what happened? The first thing was that they didn’t know I was going to post these things. They had no idea what I was talking about when I used my business page and everything completely un related. I was posting any and everything. Completely forgot about that niche things.
Naturally I shut down. Took some time to plan and started over.
Please tell me I am not alone. What was the biggest lessons you learned in your business?
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